What did your ______ Call you?


What did your mother/father/sister/brother/bff/neighbor/lover call you?

Do you have a nickname? How do you feel about it? Tell us your story!

Click here to read stories of others' nicknames. 

Real Name (optional)
Real Name (optional)

Who Are we?


We are a group of nine designers who believe in the power of design to act as a catalyst for change. We believe names define us for better or for worse. We believe through creativity we can expose the power of these labels.

Your Stories

Names define us, for better or for worse. Loved ones give us names of endearment. Bullies mock us with hostile labels. We respond. This is a collection of nicknames and stories about how you have been effected by things you've been called. To submit your own story, click here.